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The Nonprofit Partnership Events
Governance and Management Training Sessions
A combined strong management team and nonprofit board of directors is an essential component to maintaining organizational effectiveness. Governance and management training sessions for nonprofit board members and agency staff provide educational opportunities regarding governance issues, nonprofit trends, and best practices. These sessions, presented several times per month, also offer opportunities to stay current with everything new in the fields of fund development, marketing, and community engagement Nonprofit Partnership member organizations are encouraged to use the Governance and Management Training Sessions as ongoing training for board and staff members. Pre-registration required.
To register for any of the events below, call the Nonprofit Partnership at (814) 454-8800 or e-mail TNP@thenonprofitpartnership.org
PRO Tools Webinar
Thursday, March 8, 2012 - 2:00 pm
With the challenges nonprofits face today, organizations need powerful new tools to research potential new pockets of support for programs. The Nonprofit Partnership has arranged for its members to have access to deeplly discounted subscriptions to Prospect Research Online (PRO), by iWave Information Systems is a subscription based, cost effective, easy to use Web research tool that helps nonprofits identify and qualify potential funders in 3 key areas: Individual Giving, Corporate Giving and Foundation Giving.
With a subscription to the Prospect Research Online research tool, not only will you make your fundraising research more efficient and less stressful, but you’ll save time, identify new sources of funding, and find more information on those individuals that you may already know about.
Prospect Research Online will help your nonprofit determine:
Who to ask for financial support? Who is most likely to give you that support? When to ask for the support? How to ask for that support? How much support you should be asking for? Prospect Research Online empowers nonprofit organizations in their fundraising efforts and produces an amazing return on investment.
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Logic Models, Indicators, and Measuring Tools
Thursday, March 15, 2012 9:00 am - 11:30 am
Erie Valley of the Scottish Rite Center, 4701 Old Zuck Rd., Erie.
Presented by Robert Wooler, Director, The Nonprofit Partnership.
By now you know the importance of having a logic model that describes how your service works and how it leads to the results that can transform this community. If your logic model is not in the shape it needs to be to compete effectively in the proposals you write, this session is for you. We will walk through each element and help you craft it so it tells why your program works in the most compelling way. This clinic will include a focus on the indicators, measures, and tools that are the right ones for telling your story. You will leave this session with a plan to determining the impact of your work in an accurate, timely, and affordable way.
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Erie's Future Is Now
Wednesday, March 28, 2012 - 9:00 to 11:00 am, WQLN Learning Center, 8425 Peach Street, Erie.
Presented by Toni Felice, Director of Research, Strategy Solutions, Inc.
As a nonprofit manager and planner, it is vitally important for us to align our organizations with the world we will face five or ten years down the line. In this eye-opening, interactive session, Strategy Solution's Research Director Toni Felice will translate our region's demographic forecast into a story that can guide our planning and management in the coming years. We're getting older, we're getting more diverse, but what are the practical effects of those changes on programming, policy, revenue, and everything else? Reserve your spot now to get a window seat for a view of the local world that is waiting for us in just a few years.
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PA Budget Town Hall Meeting
Wednesday, March 28, 2012 – 1:30 to 3:30 pm, Hirt Auditorium at Blasco Library, 150 East Front St., Erie.
Featuring Tony Ross, President, United Way of PA and a panel of local respondents.
It’s state budget time again and challenges mount for nonprofits, educators, and responsive government advocates who are seeking balance, equity, and fairness in the state’s approach to fiscal 2013. Tony Ross will present an overview of the governor’s proposed budget, and a panel of local respondents will examine the issues and implications from their points of view. Come and learn about the budget, the legislative response, the prospects for change this year, and the approach that can make your messages to your elected officials as effective as possible this year.
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e-Marketing and Web 2.0 Solutions for You
Through an educational partnership with the eMarketing Learning Center, we are pleased to be able to offer a variety of workshops to accelerate your organization's progress with e-marketing and digital communication to enhance your organization's position in the nonprofit marketplace. A series of hands-on workshops in e-marketing and succeeding in the online channel are ongoing and nonprofit-friendly. Erie-based scheduled sessions include:
2/16/2012 - Link Development: Building Links that Matter - Link Building is the most important component to SEO success. In this hour and a half session you will deep dive into developing and managing quality inbound link campaigns that will secure top rankings for your key phrases driving more leads and business.
2/22/2012 - Intro to Adobe Photoshop for Print or Web - This is an introduction to the professional standard digital photo editing software, Adobe Photoshop. This session will cover the basic features of the software. The Photoshop tools and their usage will be reviewed. From proper file formats and resolutions, as well as step-by-step processes to manipulate digital images for print or web.
3/14/2012 - HTML Basics - Content management Systems are great for the non-techie but sometimes they drive you bonkers trying to tighten up line spaces or moving a picture. HTML Basics will teach you what HTML is and how it is structured. This session will help make small/quick changes on the go easier by anyone.
3/22/2012 - Developing Online Surveys to Conduct Market Research - Learn how to use online surveys to get the feedback you need to succeed. You will learn best practices for conducting market research. How to plan your survey strategy and identify the target or sample group and survey tools and their applications.
3/28/2012 - Paid Search: Beyond Pay-Per-Click - Pay Per Click advertising allows advertisers to create keyword ad campaigns that immediately appear at the top of search engine results pages, social media sites and other marketplaces. This hands-on workshop will help you understand how to develop and implement a paid search strategy as well as how to integrate it into your overall marketing program and measure ROI.
5/16/2012 - LinkedIn for Business - LinkedIn is not just for jobs. LinkedIn is a powerful business development resource. Learn how to use it to market research. Create business pages for branding and improving search results. This session will help you understand the features, tools and applications used to network with other businesses and gain potential customers.
5/17/2012 - Search Engine Optimization Training - SEO is a powerful and low cost marketing method for driving traffic and generating leads. In this session you will learn everything you need to know to create websites that search engines like, to drive and generate leads. A step-by-step approach to improving website search engine visibility, understanding the search engine process and how it works and how to create and execute a successful SEO strategy.
5/18/2012 - Video Optimization and YouTube - This workshop will guide you through the necessary steps to producing and optimizing digital video. It will also show you how to create and optimize a branded YouTube Channel that will help generate new leads and traffic to your business or website.
5/23/2012 - Successful Email Marketing Training - Email Marketing is the work horse of online marketing when done effectively. This class will teach you everything you need to develop a successful email program. Learn new trends including video and social for proven strategies that drive results.
Registration and fee information is available at the e-Marketing Learning Center. Discounts are available for organizations that are members of The Nonprofit Partnership.
